South African Influencer’s Clever Trick Registers Thousands to Vote

Kay Yarms, a South African influencer and YouTuber duped her followers into registering to vote before the deadline.

The social media sensation shared a link to a new video on her Instagram story, but instead of new content, it took people to the voter registration website for the upcoming elections on May 29.

The deadline to register to vote is midnight on Friday, and the Electoral Commission of South Africa reports that a large number of young people have yet to register.

One of her followers responded to the dupe, saying, “You tricked us here, but thank you, now I’m fully registered.”

“I forced my friend to register using your link,” another follower wrote.

Kay Yarms is one of South Africa’s most influential celebrities, with approximately 300,000 YouTube subscribers. She is popular among the country’s Generation Z, and many of them will be voting for the first time.

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