Athletics: A limited series of Isuzu cars named after Eliud Kipchoge – At a glance

Kipchoge honored once again for the breadth of his sporting and charitable achievements. After being awarded the Prix de la Princesse des Asturies Sport 2023, this time, his name is associated with a limited series of Isuzu cars, of which he is the ambassador. A great honor!

It’s a celebration that feels like a first in Africa. Eliud Kipchoge, the marathon ambassador and world record holder (2h1mn9s), has seen the Izuzu car brand create a special edition in his honor. Specifically, it’s the “Eliud Kipchoge 1:59 Isuzu D-Max Limite”. He also received the first car in the series at the launch ceremony, which he attended.

For Isuzu East Africa Marketing General Manager Kevin Ochieng, the car represents a spirit: “It immortalizes Eliud as the greatest of all time. But it also represents the Kenyan spirit and capabilities, which are limitless”.

In choosing the name of the car and the 1:59 reference number, he was inspired by Kipchoge’s INEOS challenge. Where he was clocked at 1h59mn40s. This made him the first man to run a marathon in under two hours. A feat that was hailed the world over. Even if the record has not been ratified. The reason is that the race was not officially organized.

Kipchoge grateful to his discipline
Eliud Kipchoge, sober as usual, says he is honoured by this mark of recognition. “This vehicle represents not only my achievements, but also the strength and resilience we all show. I’m honored to have been associated with Isuzu for the past six months. And I think it can inspire the next generation to work harder to be rewarded.”

Kipchoge who never imagined, that he could have a car named after him was grateful to his discipline. “Running has been my passion and this is proving to be the way I can use sport to have a positive impact on society”. Hard work always pays off and leads to unexpected success.

Talking about his latest performance, which was well below his standards. The cross-country skier expressed his determination to get back to the forefront as quickly as possible. “Last month, I suffered a setback at the Boston Marathon. I’m working to come back strong for my next marathon,” he concluded.

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